Promotional Slogans to Educate the Public
If your business is health-oriented, you legitimately can develop slogans that promote your products and business while educating the public on health topics. For example, oatmeal has many health benefits, such as adding healthy fiber and lowering cholesterol. If you carry oatmeal products, slogans could incorporate low cholesterol messages such as “Keep Numbers Low to Aim High” or “A Day’s Fiber in One Bowl.” You also can broaden slogans to cover lifestyles that your business promotes, such as low-sodium or low-sugar. Display a teaspoon of salt with a slogan “Stop at a Teaspoon; Start a Healthy Life.” This educates the public that one teaspoon provides enough daily salt.
Businesses that cater to fitness and sports, such as clothing and equipment companies, are also ideal for educational messages in promotional slogans. Promote pedometers with slogans about the benefits of walking 10,000 steps a day, boiling that number into meaningful recommendations. For example, “Park 5 Minutes Away for 10,000 A Day” demonstrates that just parking farther from the store or office can add more steps than people realize. Other fitness topics to consider are protective headgear for activities such as horseback riding or bicycling.
Many businesses cater to individual safety, some more obviously than others. Home security systems are logical choices, but so are door and window locks, stair railings, fire extinguishers and garage door openers. Portable flashlights and reflective tape are important for individuals traveling at night. You can incorporate safety messages with many products, from weather tips when selling rain or snow gear, to dryer vent care with laundry supplies. For example, a poster showing a woman’s midsection in a bikini can have a slogan: “There are two places where lint should never accumulate. Can you guess the other one?” Then a reminder of “Once a Year, Clean it Here!” with a picture of a dryer vent.